Who We Are
Let Rumi act as your interior designer. We create environments where your space’s needs become our priority—offering sleek office and home furniture, along with thoughtfully designed interior and exterior lighting to bring every space to life. Make Rumi a fixture in your home and office.
At Rumi, our top-tier creative and design team is driven to innovate high-quality, high-performing home products that elevate every space. We don’t follow trends—we set them—keeping you ahead of the curve with the insight and strategy needed to grow your business and maximize profitability.
Built on a foundation of integrity, Rumi is a global company with a personal touch. We leverage deep industry experience and strong relationships to understand where you are—and take you further. By anticipating consumer needs, we help you better serve your customers while strengthening your position in the market. Whether building new brands, enhancing established ones, or developing custom private-label programs, Rumi aligns with your vision to deliver results.
Our trusted network of global suppliers ensures consistent quality and dependable delivery, backed by a respected reputation in the marketplace. From concept to shelf, we collaborate closely with your team to optimize every stage—from packaging that acts as a silent salesperson to strategic display solutions that maximize visibility and sales performance.
You know your customers best. We turn that insight into winning strategies that drive results.
Rumi isn’t just a vendor—we’re your partner in growth.
Let’s get you where you want to be.
Aharon Franco
OWNER / LEADER / VISIONARYAharon Franco has nearly a lifetime of experience as an entrepreneur. For over 25 years, he has been building companies specializing in global imports, product design, and merchandising. He excels in business strategy, branding, start-ups, and building long-term business relationships.
Aharon started the core of the company from scratch and has maintained profitability every year for more than 23 years. He has also launched several start-up ventures and is the founder of AMG, Brooklite, and RUMI. On two separate occasions, Aharon acquired distressed companies that were on the brink of closure and successfully turned them into profitable businesses with measurable exit values, all within two years.
He also developed the initial business relationship with Home Depot Mexico. From there, he expanded partnerships with leading retailers across the U.S. and Canada, including Home Depot, Lowe’s, Costco, Sam’s Club, Menards, BJ’s, TJX, and others. Together with his team, he has implemented over 1,500 SKUs at Home Depot Mexico alone.
Lorenzo Fernandez (VP, MEXICO)
STRATEGIST / OPERATOR / BUILDER20+ years retail executive experience (Home Depot & Lowe’s Mexico)
Former Merchandising & Purchasing leader with full P&L responsibility
Expertise in category building, international sourcing, pricing & margin strategy
Lead negotiations with hundreds of national & global suppliers
Built categories and assortments from scratch through full retail execution
Proven track record of building and leading high-performance local teams
Strategic Role in This Initiative
Strengthen commercial execution and service levels for Home Depot Mexico
Apply retailer-side discipline to planning, forecasting, and assortment strategy
Build and scale a strong local team to support long-term operational growth
Drive structured, scalable retail systems and execution consistency